United Airlines’ Economy Customers Can Now Pre-Order Snacks and Beverages

(29 July 2021)
United Airlines’ customers – no matter what cabin of
service they’re flying in – can now use the airline’s  mobile app
and website to pre-order meals, snacks and beverages, up to five
days before they’re scheduled to travel.

United’s pre-order option is now available on
select flights departing from Chicago to Orange County, CA
Sacramento, CA and San Diego, and will expand to all flights over
1,500 miles by early fall.

“Our new pre-order option reflects the customer
experience transformation taking place at United – customers in
our economy cabins will have an easy, convenient way to choose
their snack or drink, and our flight attendants can move through
the cabin faster, delivering more personalized service,” said Toby
Enqvist, chief customer officer for United. “This new feature also
builds on our existing contactless payment technology, which has
enabled us to safely resume our inflight food and beverage program
on select flights.”


Five days prior to departure, customers will see
an option in the Reservation Details section of the United app or
on United.com to pre-order food and beverage items available for
their specific flight. Customers will also receive an email
notifying them when pre-order is available.

In economy cabins, customers can pre-order snacks
and beverages from United’s buy-on-board menu. They will be asked
to enter their credit card information but will not be charged
until the items are served to them onboard.

In premium cabins, customers can select their meal
option directly from the United app or website. Once they make
their selection, they will get a receipt emailed to them.

For customers looking to purchase drinks and snack
items while onboard, United’s contactless payment platform allows
them to store their payment information in a digital wallet on the
United app and on United.com prior to departure.

Once in flight, customers can access a menu to
view available items either on the United app or in Hemispheres
magazine.

Rather than handing the flight attendant a credit
card, the flight attendant will ask for the customer’s name and
seat to confirm the card on file.

Once confirmed, customers will receive their
products and the card on file will be charged.

Buy-on-Board Menu

United recently unveiled its refreshed
buy-on-board menu, which includes a wide variety of food and
beverage offerings including:

Adult Beverage Options: Mango White Claw; red,
white and sparkling wine, and new beer options such as
Breckenridge Brewery Juice Drop Hazy IPA and Michelob ULTRA.

Three New Snack Boxes: A Tapas snack box with
European-inspired offerings; a Takeoff snack box with high-protein
options; a Recline snack box with movie theater themed treats.

A la Carte Snack Options: Including chips, dips,
trail mix and chocolate-covered dried fruit.

New Domestic Premium Cabin Menu Items

United also introduced brand-new meal offerings to
customers seated in domestic premium cabins on flights over 1,500
miles and hub-to-hub flights over 800 miles.

The enhanced meal service includes a choice of
entrees – including fresher options like egg scramble with
plant-based chorizo and grilled chicken breast with orzo and lemon
basil pesto – sides and dessert.

United has also teamed with Eli’s Cheesecake to
create a chocolate pie flavor called “Pie in the
Sky”.

The meals will be served on one tray, with items
individually wrapped, to limit person-to-person contact and
further the safety of our employees and customers.

United’s pre-order technology is now available for flights departing on or after
2 August. The
technology will initially be available on flights from Chicago
O’Hare International Airport to San Diego International Airport,
Sacramento International Airport, Orange County’s John Wayne
Airport and Honolulu’s Daniel K. Inouye International Airport.

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