(10 Mar 2021) American Express’ latest Global Travel Trends
Report provides some unique insight into consumer sentiment toward
travel nearly one year after the COVID19 pandemic began. Top insights include:
Strong Pent-Up Demand for Travel: 87% of people
surveyed said that having a trip planned in the future gives them
something to look forward to, 76% of respondents are creating
their destination wish list for future travel even though they
might not be able to travel yet and 63% of respondents said that
they are saving their credit card points so they can go on a
vacation once they feel comfortable traveling.
Ready to Book
Now: 56% of respondents said that they miss traveling so much that
they are willing to book a trip now even if they might have to
cancel it in the future.
Rise of The Digital Nomad: 54% said that the freedom and flexibility of being able to
live and work while traveling the globe is more appealing now than
it was prior to the pandemic.
Safety is a Priority: 65% said they plan to travel after they and their family
members have received a vaccine for COVID19.
Privacy is the
New Ultimate Luxury: 75% of respondents agree that the experiences
that offer ultimate privacy is becoming a key sought-after feature
of luxury travel.
Increase in Sustainable Travel: 68% agree they are trying to be more aware of
sustainability- friendly travel brands to support.
latest global trends report shows that there is a pent-up demand
for travel among consumers, with many people longing for and
beginning to plan future trips,” said Audrey Hendley, President of
American Express Travel. “In addition, the pandemic environment is
giving rise to emerging trends, such as the increasing appeal of
working from anywhere while traveling globally, luxury being
defined as more personalized experiences, cleanliness and privacy
as the ultimate luxury amenities, as well as a growing interest in
the environmental and social purpose of their trips and travel
A look at key findings from the report:
People are finding hope and comfort in thinking about and even
planning future trips.
Travel to Uplift Health &
Wellness: 78% of respondents indicate wanting to travel in 2021 to
relieve the stresses from 2020.
Planning and Paying for
Future Travel: One in three say they will more frequently use
travel credits or points to pay for all or part of a trip in 2021
than they did prior to the COVID19 pandemic.
Making Up for
Missed Travel: 61% of survey respondents plan to spend more than
they normally would on a trip in 2021 since they could not travel
Consumers Willing to Make Sacrifices to Travel: 64%
miss traveling so much that they would be willing
to give up social media for a month to be able to go on vacation.
Culinary Tourism is Here to Stay: 62% say that
eating is the top activity they are interested in doing while
traveling, and American Express Travel booking data for January
2021 shows foodie centric cities as top destinations for U.S. and
International Card Members. Miami, San Francisco, Chicago and
Houston are hot spots for U.S. American Express Card Members
whereas Mexico City, Singapore and Tokyo are topping the list for
International American Express Card Members.
With regular changes to booking policies,
travel offers, and new destinations to consider, there is a new
travel mindset today.
Luxury Travel: The pandemic has
changed peoples’ perception of luxury travel with personalized
experiences (82%), high cleanliness standards (81%) and privacy
(79%) being the most desirable luxury amenities among respondents1. 59% indicate that they want to use a travel agent to
help plan and customize their next trip and 80% indicate they are
willing to travel to destinations during the offseason so that
it’s less crowded.
Surge in ‘Second-City’ Destinations: 69%
of respondents are interested in visiting lesser-known
destinations and American Express Travel booking data reinforces
this trend, showing a rise in reservations for second-city destinations. For example, Dallas and Charlotte saw a higher share
of bookings from International Card Members in January 2021 than
the previous year and American Express Travel consultants are
seeing requests for smaller cities like Porto (instead of Lisbon)
in Portugal, and Wellington (instead of Auckland) in New Zealand.
Consumers are becoming more
conscious travelers, are more aware of travel companies aligned
with their values and will journey to destinations where they can
have a positive impact on communities.
Communities: 72% of respondents agree that they are passionate
about traveling to destinations to help boost tourism revenue and
the local economy.
Supporting Travel Brands that Prioritize
Diversity & Inclusion: 69% want to choose an airline/hotel that values diversity and inclusion, and
whose employees reflect a diverse customer base.
Conscious Travelers: 60% want to book
airlines that have a carbon neutral commitment.
The Amex Trendex online poll was conducted
by Morning Consult between 15-24 January 2021 among a national
sample of 1,000 travelers in Australia, Canada, India, Japan,
Mexico and the U.K., and 2,000 in the U.S. Travelers are defined
as adults who traveled by air at least once in 2019.
As the above video interview was conducted over the internet, I
would like to apologise that the audio and visual quality are not
up to the same HD/UHD quality that it normally would be. Hopefully it won’t be too
long until we are once again conducting exclusive video interviews
in person, but for now we have to make do with what we have. Thank
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