Singapore Airlines to Integrate Corporate Travel Programmes Under HighFlyer Brand

(19 Aug 2021)
Singapore Airlines (SIA) has confirmed that it will
integrate its corporate travel programmes under the HighFlyer
brand from 1 September 2021.

The change should mean greater value, benefits,
and options for corporate customers from businesses of all sizes,
ranging from large multi-national companies to small and medium
enterprises.

Today, the SIA Corporate Travel Programme is aimed
at large corporates while the current HighFlyer focuses on small
and medium enterprises. With the integration, new features will be
introduced while all benefits currently available in both programmes will be retained in the new HighFlyer.

Participating companies will be able to enjoy
preferential corporate fares, and earn HighFlyer points, for all
eligible travel on both Singapore Airlines and Scoot, the two
passenger airlines within the SIA Group. This gives businesses the
flexibility to choose between a full-service or low-cost offering,
and enjoy convenient connections on the complementary network of
destinations.


New features include more eligible booking classes
for HighFlyer points accrual on non-corporate discounted flights,
as well as rewards for reaching specific milestones in customer
spend. SIA will also expand the rewards catalogue for HighFlyer
members, introducing more options for members to redeem with
HighFlyer points.

The revamped HighFlyer programme will give customers access
to a convenient one-stop corporate portal for booking
flights, redeeming rewards, and managing their travel with ease.
Eligible customers will be able to enjoy priority services on
their travel, including priority reservation waitlist and airport
standby.

SIA is also planning to introduce new HighFlyer
earn and burn options with non-air partners such as hotels and car
rental services, which are relevant to business travel needs and
support customers beyond the flight journey. This will give
customers more opportunities to earn and use their HighFlyer
points.

HighFlyer, together with the SIA Grou loyalty
programme KrisFlyer, provides rewards to companies, as well as
their employees, who travel on SIA and Scoot. For each eligible
flight, business travellers with a KrisFlyer membership can earn
miles for themselves on top of the HighFlyer points earned by
their company. Companies can also reward their employees by
converting HighFlyer points into KrisFlyer miles.

To support this, SIA has boosted the conversion
rate to one HighFlyer point for one KrisFlyer mile, up from two
HighFlyer points for one KrisFlyer mile.

HighFlyer will be available in all countries and
have four tiers – HighFlyer, HighFlyer Silver, HighFlyer Gold and
HighFlyer Platinum. The basic HighFlyer entry tier will be free to
enroll, while the Silver, Gold and Platinum tiers will have annual
minimum spend requirements. Enrolment can be done on Singapore
Airlines’ website from 1 September 2021.

Current SIA Corporate Travel Programme accounts
will have their contracts renewed under the new HighFlyer
programme, and current HighFlyer accounts will automatically be
eligible for the new benefits at the launch.

Mr Lee Lik Hsin, Executive Vice President
Commercial, Singapore Airlines, said, The  corporate travel
segment will remain an important market for the SIA Group as we
recover. With the integration of our corporate travel programmes,
HighFlyer will deliver even more flexibility, benefits, and
choices to this key group of customers. SIA is committed to
continually investing in our various programmes, and better
meeting the needs of all customers.”

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