Sabre to Support Biman Bangladesh Airlines’ Digital Transformation

(09 Sep 2021)
Bangladesh’s national flag carrier, Biman Bangladesh
Airlines has chosen the SabreSonic Passenger Service
System (PSS) to power its digital transformation.

Biman has also renewed its GDS agreement with
Sabre, and selected a
further set of solutions that will help it to streamline
operations whilst improving customer service and revenue.

“We’re thrilled to embark on a new relationship with Sabre
during this critical time for the travel industry,” said Dr Abu
Saleh Mostafa Kamal, Managing Director and CEO, Biman. “It is more
important now than ever that we have agile and advanced solutions
to empower us to improve operational efficiencies, boost revenue
as we move into recovery, and to create a differentiated brand
experience in the competitive Bangladeshi market and beyond. We
look forward to flying our nation’s bi-coloured flag domestically,
regionally and internationally as borders re-open, with support
from Sabre’s robust technology.”


SabreSonic PSS is designed
to automate and streamline sales and reservations processes,
helping airlines maximize revenue opportunities, save costs,
enhance inventory revenue optimization, and maximize efficiency.

Biman
will also be utilizing Sabre’s:

– Global
Distribution System (GDS) in a long-term renewal agreement to
distribute its fares and offers to hundreds of thousands of travel
agents worldwide;

– Departure Control Suite to help
Biman deliver a seamless airport experience with a robust solution
for passenger re-accommodation. The suite will help in enabling a
true walk-through experience at the airport through automation and
self-service capabilities;

– SabreSonic Digital Experience a highly-extensible user interface
framework that provides access to robust, end-to-end retail
capabilities, enabling shop and book, ancillaries, payments and
fulfillment all through self-service capabilities, helping the
airline to develop a fully-responsive and configurable eCommerce
website and mobile app in-line with Biman’s digital
transformation;

– SabreSonic CSS Digital
Workspace with flexible mobile-ready workflows designed to improve
agent productivity and enable them to deliver personalized
customer service at the airport and call centre;

– SabreSonic Direct Connect Platform to deliver a suite of
shopping, booking, and fulfillment web services as well as a GUI to
their travel agency or third- party partners, helping the airline
deliver omni-channel travel experiences through capabilities that
are built once, deployed many times;

– Sabre Application Programming Interface (API)
Hub which provides a portfolio of comprehensive APIs that support
a broad range of the Sabre Commercial Platform functionality,
enabling speed-to-market and control over distribution across all
channels;

– Data and Analytics/Business Intelligence which delivers a layer
of connected enterprise data by providing Biman with meaningful
data and actionable intelligence for the entire airline
enterprise; and

– Loyalty Management System to
enable Biman to recognize, track and reward their most loyal
customers across all touchpoints during their journeys, providing
an improved customer experience and increased customer loyalty
that results in repeat revenue and increased share of wallet.

“We know how difficult the current climate continues
to be for the airline, and wider travel industry,” said
Rakesh
Narayanan
, Vice President, Regional General Manager, Asia Pacific,
Travel Solutions, Airline Sales. “However, we also know that our
travel partners are seizing this opportunity to take a fresh look
at their technology strategy to ensure they are in a position of
competitive strength going forward. We’re delighted to be
partnering Biman on their digital transformation journey with a
comprehensive suite of Sabre retailing, distribution and
fulfillment solutions.”

See latest

Travel Industry News
,
Video
Interviews
,
Podcasts
and other
news regarding:

Sabre
,

Biman
,

Bangladesh
.


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