FCM Developing New Tech Platform as Part of Rebrand

(10 Mar 2021)
FCM, a leading travel management company, has
transformed its brand identity and is developing a new tech
platform.

The end-to-end rebrand has been launched in 97
countries across all websites, customer communications and social
media platforms.

FCM’s proprietary
new platform will directly target customers’ pain points with
current and legacy corporate travel technology. The in-house
solution is an omnichannel offering designed to address six key
pillars: a globally consistent booking experience; always
available travel assistance; traveller safety and wellbeing
support; sustainability; AI powered reporting and savings, and
flexible integration capabilities.


Adrian Lopez, FCM’s Global Chief Technology
Officer, said, “The development of FCM Platform’s core experience
is already well advanced, including a new proprietary online
booking solution planned for key markets and integration of AI-enhanced chatbot tool Sam as the digital ‘avatar’, providing live
chat and real-time assistance across all of the platform’s
channels.”

Customers in several regions around the
globe are expected to begin testing the FCM
Platform prior to the first phase of onboarding later this year.

“We are very excited to unveil FCM’s new brand and
also to reveal that 2021 will be a landmark year with the launch
of our ground-breaking proprietary technology platform,” said
Marcus Eklund, Global Managing Director, FCM. “Our customers tell us that FCM is unlike any
other TMC, that we have a flexible approach and don’t box them
into solutions. Our DNA is very different and we have always
prided ourselves on having an alternative mindset. But that wasn’t
historically reflected in our brand identity. It was time for FCM
to stand out in the market as a true alternative to the
traditional service offering of large global TMCs, or the
digital-only business travel offering of the tech disruptors.”

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