IBS Software to Upgrade Gulf Air’s Falconflyer FFP

(14 Apr 2021)
Gulf Air has selected IBS Software to upgrade its
Falconflyer loyalty programme.

IBS Software’s iFly Loyalty platform will
transform the Falconflyer programme for both consumers and
partners.

Members will benefit from a revamped mobile app and a
new customer experience designed to deliver personalised offers
and rewards.

Programme partners will benefit from an accelerated
onboarding process and a new B2B engagement channel that will
provide new insights and data to support effective partner
management.


iFly Loyalty has been developed to help anticipate
traveller behaviour, giving airlines the ability to turn data into
actionable insights, enabling loyalty programmes to adapt to
changing patterns of behaviour and quickly reconfigure their
offerings to members.

In addition, iFly Loyalty will provide Gulf
Air with the capability to run multiple loyalty programmes from a
single platform.

“As we strongly move forward with our digital
transformation strategy, we remain completely committed to
providing our loyal Falconflyer members with a compelling
experience that delivers bespoke offers and redemption options
that they value. We have partnered with IBS Software because we
firmly believe they will assist us in significantly enhancing the
way we reward our members, as well as providing a more robust
platform to our loyalty partners,” said Captain Waleed AlAlawi,
Gulf Air’s Acting Chief Executive Officer. “IBS Software has
impressed us from the outset with their industry knowledge and
commitment to supporting our Falconflyer Programme. We look
forward to a long and fruitful partnership as we continue with our
digital transformation journey.”

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Interviews
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news regarding:

COVID19
,

Gulf Air
,

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Loyalty
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Falconflyer,

FFP
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